Computer Direct-Sellers :: Internet Technology Essays

Computer Direct-SellersComputers and computer sales have evolved rapidly over the chivalric few decades. Purchasing computers no longer has to involve an intermediate sales person. You can order your computer direct from the manufacturer through the Internet. Although there atomic number 18 many computer direct distributeers, I am analyzing three of their web sites, Dell, IBM and Gateway. I chose these based on their similarities. They are all large manufacturers that use Intel processors and they ply the buyer to select the exact specifications of the computer they wish to purchase.The first thing I would like to compare is the overall appearance of the web pages. It is important because this is how customers satisfy their first impression. All three web sites are attractive and have good use of color and ikons. The home pages contain many links more(prenominal)over not enough to be overwhelming. The sites do not contain any outside ads or annoying pop ups to dis tract viewers.All three companies sell computers for home, small and large business, industry, government and education. Although they do sell to all different types of purchasers, each appears to be targeting a different audience. Gateways site has a large picture that would likely appeal to the common person. The web sites home page alternates the use of three different pictures. One picture is of a person holding a notebook computer and refers to the notebook as a friend. Another picture shows a man sitting on the floor working on the notebook. The pictures on Gateways web site all contain notebooks and are showing the use of computers beyond the conventionalism business setting. The last picture is of a man outside and refers to the office as a state of mind.Dell appeals to those looking for personal computers but focuses more on the business world. Their home page contains two pictures at a time one with people and one of a product. These pictures change consistently when you produce to the web site, most are pictures are of business or professional setting. For example, one picture portrays Dell as a way to expand a strategic partnership. IBMs main target is industry. It provides services the other two web sites do not offer. This web site is focused more on these services rather than their products.